Magnetic Messaging Dossier
A strategic positioning & coaching package to help leaders like you express, own and be known for your unmistakable, irresistible YOU-ness.
“Two words. Hire Jocelyn.
If you want clarity in your story and strategy—AND have a super smart, funny, insightful partner to help you create breakthrough change in your business—you want Jocelyn.”
—Katie Kroegstad Roed, Founder & CEO, SugarBrooke Creative
Ready to OWN your je ne sais quoi*?
To clarify and express your most irresistible ‘about you’ stories?
To land bigger stages…
Snag more ideal clients …
And make allll your peeps go OMG YASS PLZ gimme more of what you got?
Suhweet. Let’s get you leveled UP.
Magnetic Messaging Dossier is a 4-stage, 1:1 experience that’s part coaching, part consulting and 1000% designed to help you rise up in 2021 with more powerful, purposeful and personality-RICH positioning statements.
~1 spot remaining in Q1 2021~
Or you know, keep scrollin’
*PSST: Why all the French? I dunno. Cause I’m language-obsessed and sometimes words like “dossier” sound a helluva lot better than “method” or “toolkit” or “package” (heh … package … pardon my, uh, French chortles).
Magnetic Messaging Dossier
…gives you perfectly-aligned positioning statements you’ll be STOKED to put out into the world (and gets you booked and PAID for your brilliance).
…so you’ll go from wanting to crawl into a hidey hole when people request your “About you” info—to feeling proud as hell for how you show up in the world.
We rock this across 4 stages:
Dig
what makes you… YOU?!
Define
what's the difference you make in people’s lives?
Refine
what makes you irresistible?
Shine
what’s possible when you’re captivating with all your brilliance?!
Your Magnetic Messaging Dossier includes…
Multipurpose “about you” and short polished bio options you can use across your digital profiles
A pithy and powerful purpose statement that makes your audiences go “oooh yes, I relate, want more now”
A brag bank of awesome testimonials to sell even more of your sizzle
High-level messaging pillars to express what makes you uniquely you in any situation
Story and strategy coaching to give you more oomph in 2021 and win more of those opportunities you’ve been craving
“I can’t say enough about working with Jocelyn and her process.
My business has been booming this year—in a pandemic!—and I have her to thank for making me look good! For once in my life, I’m actually STOKED to send people to read my bio!”
—Bryce Elder, Senior Mortgage Advisor
Want in?
More detail? Alrighty then.
Magnetic Messaging Dossier Breakdown
… the 4 Stages in fairly excruciating detail 😇
DIG
You’ll gimme some insights to set the stage and then join me as my VIP interviewee. I’ll ask you questions and diggity dig into what makes you irresistibly, unstoppably YOU. What makes you tick, what draws people to you, and what’ll drop the jaws of podcast hosts, event emcees and future clients of yours.
Heads up: I’ve been told my interview powers reveal things about you that some of your closest friends might not even know. I promise to wield these powers for good.
And for the record: I’ve interviewed hundreds of people from all over the world, from C-level execs of major corporations to entrepreneurs and startup founders (who I’ve later helped secure millions of dollars in investment). I’ve also run a standup comedy and storytelling show with talent I recruited who later went on to work for or appear on Comedy Central, Colbert, and Conan.
Oh and also, there’s a bit of homework. Homework? Hahahah, yes boo boo. But it SHOULD be fun for you. Or at the very least, illuminating. First up? You’ll hunt the interwebs for 3-5 bios that stand out to you. If you’re feeling stumped, I’ll coach ya through. The idea is to find examples that get you jazzed. People who express themselves in a way you get giddy over.
DEFINE
We’ll be taking a deeper look at what gets you MOST excited, what fulfills you, how you wanna be seen, and what lasting impression you want to make. We’ll also talk about your homework (those other bios u love) and get into what makes you stand apart to the people who need your magic most.
Homework: You've got options. You can either show me your most glorious testimonials or stories of success and talk me through them, or, you’ll hand over the names and contact info of 3 to 5 people you’ve worked with. (We can also work with a combo approach.) I will cozy up with them to get fantastic examples of what magnetized and blew the minds of these peeps and you can use what emerges in your future Brag Bank.*
*quick interviews with your clients is GOLDEN, but it does tend to add a little bit more time and is obvs dependent on schedule alignment.
REFINE
Time to take a ride through your CORE messaging, your raison d’etre.
What is THE thing you’re here to do? And why do people buy from you? What’s your social proof? (Hint: That’s what Stage 2 captures.)
Are there signature talks or offers that can use a little high-level messaging love too?
In this stage we distill it alllll down to what’s most important (and what most whets the appetite) when it comes to capturing the intrigue of your clients, audiences and emcees.
SHINE
Badabing, we’re here: I’ll present your showstopping (or really, showmaking) testimonials, signature messaging, and new “About you” story frameworks—including a long version you can use on your website and a shorter version you can confidently send to those email requests for “a short bio” (so you’ll never get those ‘OMG what do I say?!’ sleepless-night-sweats again).
You’ll also get variations on your purpose statement positioning—that core message that succinctly expresses THE most glorious difference you make in the world and why the world needs you.
PLUS we’ll explore strategies you can apply to activate your story frameworks as you build up your Awesome Brand of You-ness all over your assets (social media, pitches and replies to interested parties).
Annnnd let’s recap … What you GET
Irresistibly YOU Professional Bio (A long and short version) of your Irresistibly You professional bio that you can apply to your web pages, social media bios, pitches, and intros for podcasts, speaking opportunities, events and client requests and so much MOOOORE!
A North Star “Whats my Why” statement with supporting messages to guide your purpose, strategies and show the god damn world why we all need your magic.
A Brag Bank of Successes, in the words of your best clients—because let’s face it: what other people say about you is a MAJOR force in how you’re seen, whether you’re hired and also you know just feels like a million bucks.
A Personalized Strategy for how you can apply ALLLL of this in your future star-making, trailblazing path of awesome—from your Home and About pages to social media descriptions, marketing messages and even sizzling story-driven talking points for your upcoming signature keynotes.
And ALSO:
The confidence that comes from having crystal clear CLARITY on what makes you a badass and why you’re THE unique expert your ideal client wants to listen to, follow, learn from and work with
Ideas for miles on how you can captivate your audiences and come up with programs, pitches and talks that sell your brilliance.
“Jocelyn’s thoughtful and passionate approach to life is inspiring on so many levels.
I truly feel that the work we did together enabled me to get out of a deep slump and empowered me to start my own business this year. I have been eager to recommend her ever since!”
—Ben Carr, Principal, All Hands Architecture
How long does it take to make this Magnetic Messaging magic happen?
The whole shebang is USUALLY spread over five to six weeks.
I say usually because sometimes we want to make some extra space to get you those client success stories / testimonials. If you hand me the keys to speak directly with them, we just want to make sure they have the time to connect with me. I’m opening my schedule wayyyy up for this to keep our pace tight but you know, life happens (like erm, pandemics and fires oh my!) and sometimes we need a few extra days to get this in.
When we get started, I’ll schedule us some Zoom meetup times, milestones and deadlines so you know exactly what to expect—and when to expect it. Everyone’s story mining process is a little bit different, but I’m here to keep us on track ... And we’ll cap our max timeframe at 8 weeks to get you ready to rock n roll.
Your investment:
$5,000*
“Simply put, Jocelyn makes magic happen with words.
Her language is precise, powerful and poignant—which is so important in a crowded market. Jocelyn brought our brand voice to life, which gave us powerful tools to not only connect with our clients, but to build meaningful, lasting relationships—key to building brand equity and drive business growth.”
—Susan Somersille Johnson, CMO (formerly Truist, now Prudential)
Let’s talk about bragging rights for a sec.
Part of this whole shebang is to give you CONFIDENCE to express what you help YOUR people do and create. Because no one else will know how you can help them if you keep it a secret.
And believe me, I get the impulse to play small. For a long time I shied away from sharing true statements like this one:
My corporate clients pay tens of thousands of dollars for a package like this when it comes to crystallizing their brand story and prepping them for making millions of dollars. No joke. The work I’ve done with multibillion-dollar-super-picky clients like Nike, NCR, Microsoft, HP, SunTrust and even some startups and mid-sized biz has translated into boatloads of revenue, lasting client relationships and securing millions of followers and fans for their businesses and brands.
Thing is, sharing stuff like that helps you understand the value I bring. And it shows you why my clients have trusted me to shape their voices, train their marketing teams and express their brand across really big platforms and stages (like literal stadiums and the SuperBowl).
Point being:
I want you to get super clear on the badass results you can claim when you share your story.
I want you to feel awesome about owning your bragging rights.
And I want you to stand out and be known for the brilliant impact you create.
“OMG, this is just too you — I'm in tears. I think it's called deep gratitude... maybe hope...
Either way, touched, moved. You're always taking us to the diving board (boing) and off we go! I don't know what we'd do without you. Do you know your influence? (I even write like you after reading your voice. ha) You're awesome, Jocelyn!”
—Elizabeth Higley, Founder, Great Life Mentoring
Why I want to work with YOU.
…with the small business owners, solopreneurs, coaches, startup founders—people who have a big, audacious vision but don’t want to spend months of your life or a years’ worth of mortgage payments to get the goods. People who are already dedicated to their biz and motivated to STEP. IT. UP.
I’m doing all this because I’m an entrepreneur and small biz CEO myself with a big vision of bringing exceptional stories to the world.
Because I believe the best stories srsly change the world.
(Fun fact: the best storytellers really do change the world. They’re the ones who convince us to send humans to the moon, start revolutions for social justice and equality and revolution, and even persuade us who to vote for. Ahem.)
And I know what it’s like to feel shy about expressing your awesomeness, to downplay your accomplishments, or to get confused about ‘what’s really important’ when sharing who you are and what you do.
But BOLLOCKS to all that!
Because we only got ONE life, far as we know. Why waste time hmmming and hawwwwing over what to say when you can get the words and ideas that help you express you who are, DO your most important work and get the heck out there?!
“If you want your socks blown off completely, Jocelyn helps you keep your eye on the horizon and to see the bigger idea.
I’ve never felt simultaneously more supported AND pushed than when working with Jocelyn. She’s my first recommendation when anyone is looking to take their idea, life and/or career into third gear.”
—Elise Ertel, Design Operations Manager, Nike & Cofounder, F/O Style
Bottom line: I’m on a mission to change minds for good.
And the best way I know how to do this is to help good people like you best express the visionary change you seek to create.
So let’s start with your story. Let’s make it flippin’ SHINE. Let’s get you booked and paid and proud as hell of the progress you’re making by being unmistakingly, irresistibly, unstoppably YOU.
Magnetic Messaging Dossier FAQs
Why you? What’s your story, Jocelyn?
I’ve built my life and career around powerful storytelling. I’m obsessed with language, story and human behavior. And I’m obsessed with helping creative entrepreneurs and visionary leaders express and create what’s most important in their life’s work.
Strategic storytelling and idea activation are my superpowers and I’ve applied them (mostly) for good:
…as a creative director and agency CEO, my strategic direction and story chops have helped multibillion-dollar (yes, with a ‘B’) brands snag multimillion dollar deals.
…as a producer and emcee, I’ve handpicked and hosted comedians and storytellers who went on to work for Conan, Comedy Central and Colbert.
…as a story consultant, I’ve overseen the language usage on a super bowl script that Gary Senise provided voice over for and critics called “quote ad.”
…as a former copywriter, I’ve converted hundreds of thousands in sales and won some spiffy awards through mere words.
And as a certified Brain Based coach I’ve supported my clients in building new businesses, breaking through plateaus and getting the guts to do what lights them UP.
Are there payment plans?
Yup. You can obvs pay the full amount in one go, or we can split it into two payments. We’ll figure out what works best for ya when we chat.
Are there refunds?
Does the ocean take back its glorious waves? Erm, nope. I stand by the quality of my work. Barring some crazy disaster on my end (e.g. I get polio or pulled into an alternate dimension where I meet alien mushroom gods), I don’t foresee a reason for us to pull the plug on all this awesomeness we’ll be creating.
What should I (Magnetic Messaging client) expect to do or bring?
Just be you. Be present. Show up and be ready to dig into your stories and what makes you tick. The more open and vulnerable you are, the more amazing our results can be.
How long does this process take?
Ahhhh, you’re a page skimmer eh? I get it. Many words here. Usually it takes between 5 to 6 weeks. It can depend a bit on schedules but I like to keep it tight so you get sizzling results in a relative jiffy. That said, life happens (e.g. Oprah might book you and we’ll need to pivot). But we don’t wanna stretch past 8 weeks.
Is it worth it?
I mean, are YOU worth it? The answer is YES DUH. While you’re getting a ton of really great TANGIBLE assets, you’re also getting insights and strategies you can use for years to come. If you’re applying it, you’ll get breakthrough results in your biz. I have absolutely no doubt. So the real question here is: Is this what you really want?
If this all sounds like something you DEF WANT, let’s chat about all the details and get you booked and ready to go.
If you’re kinda like, eh maybe? I just wanna know you’re a real human? I’m curious and think I probs should but not sure this is what I really need--right now?
Let’s hash it out on a call and see.
If we aren’t jiving or I feel like this won’t be a great value for you right now, I’ll let you know. Just like you, I only wanna work with people who are like HELL YUSSS let’s get this party started and play on bigger stages in 2021. (Even if those stages are still virtual.)